This historic partnership will introduce New Jersey sports fans to Caesars Entertainment's new sportsbook experience, now available at two of its Atlantic City properties and The Caesars Casino & Sports app through special promotions and activations inside the exclusive Caesars Club at Prudential Center.
The 5,000-square-foot premium restaurant and bar will be located on the main concourse, providing Caesars Entertainment's signature VIP hospitality to Premium Seat members for all New Jersey Devils home games and will be open to all event attendees during more than 175 live events, games and concerts held at the world's No. 8 "Most Played Venue" annually.
"Prudential Center and Caesars Entertainment are industry leaders in sports and entertainment. Caesars Club is a natural way to recreate the world-class Caesars experience for New Jersey Devils Premium Seat members and one million event-goers that attend concerts and live events at Prudential Center annually,” said Adam Davis, HBSE CRO.
“With a partnership that synergistically bookends the state of New Jersey, Caesars Entertainment can connect with engaged sports and live event fans to promote its new sportsbook and mobile sports betting app throughout the Garden State," Davis added.
"Caesars Entertainment has enjoyed a long relationship with the New Jersey community," said Chris Holdren, Chief Marketing Officer for Caesars Entertainment. "With the introduction of the Caesars Club Sports Lounge, we're excited to expand our relationship and deliver our world-class hospitality and entertainment in a new part of the Garden State."
Source: GMB
