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William Hill to acquire Mr Green in a £242m deal

William Hill announced that it has made a cash offer to acquire online gambling operator Mr Green (MRG) as the British bookmaker is seeking to bolster its digital arm and amid tumultuous times for the UK gambling industry. The firm looks to expand its presence in Europe, diversify revenue mix, and improve online performance after MRG deal.

William Hill has offered to buy the online gambling company, which is based in Malta but hails from Sweden, for a total consideration of approximately £242 million.

Assuming approval by Mr Green shareholders, the deal is expected to be finalized in January 2019. In a statement from earlier today, MRG has notified that its Board of Directors has unanimously recommended that the company’s shareholders accept the offer.

The transaction will extend the international footprint of William Hill’s online business and will help it establish presence in new markets. MRG’s online gambling brands Mr Green and Redbet currently operate in 13 markets, including Italy, Denmark, and the UK. The Malta-based gambling group has also applied for a license in Sweden.

Commenting on the offer, William Hill CEO Philip Bowcock said: “This proposed acquisition accelerates the diversification of William Hill – immediately making us a more digital and more international business. MRG will provide William Hill with an international hub in Malta with market entry expertise and strong growth momentum in a number of European countries. William Hill will move from a single brand to a suite of brands that can maximise growth opportunities moving forward in new and existing markets.”

Source: GMB