Braga emphasizes the importance of another marketing channel for the CAIXA Lotteries. "The portal Loterias Online is a complementary channel to lottery. We identified a different profile in Internet gamblers," said Braga, highlighting the interest of the younger audience in the portal. "So CAIXA is right to offer this new service to bettors. We are very pleased with the result in these first three months of operation."
With a good acceptance of the public, that carried out more than 413 thousand registrations in Loterias Online, it was not slow to appear the winners who made their bets by this way. In the 1734 competition of Lotofácil, on November 7, one of the four winners settled the 15 numbers drawn on the portal. The bettor received a prize of US$ 152,700.
Another award-winning Lotofácil bet on the portal led to the prize of US$ 129,000. The bet was one of three winners of the main prize of the 1,711 contest, of September 14th. Already two bets winners of the main prize of the competition 1.009 of Lotogol, carried out in the month of August in the Loterias Online Portal, took the prize of US$ 2,085 each.
Online since August 10, the portal was created to be another alternative for customers of CAIXA Lotteries, allowing betting with convenience and from anywhere. The most popular games on the online channel were Mega-Sena, with US$ 3.95 million in revenue, followed by Lotofácil, accumulating US$ 2.86 million in revenue.
The special competition of Lotofácil da Independência, whose draw took place on September 8, was the third most sought and raised US$ 1.30 million. The expectation is that by the end of the year this result will be surpassed by Mega da Virada, which began to be marketed from November 5, both in lottery retailers and in the Loterias Online Portal.
Source: GMB / Caixa
