The future of gaming is not just digital. It is actually intelligent. Intralot has embarked on a holistic approach to Lottery and Betting solutions that reflect the tectonic changes in the digital era both in terms of consumer behavior and in terms of new technology trends for Digital Transformation.
The new Intralot Lottery Solution and the new Sports Betting Solution focus on cross-channel infrastructure and fast go-to-market functionalities along with a modern touchpoint philosophy and reduced costs of ownership.
In recent years Intralot has invested extensively in next generation products designed to answer all the digital transformation questions for Lotteries. LotosX, is the most advanced, future-proof and fully parametrical Lottery Platform, which enables lottery operators to design, configure and implement their entire gaming offering as well as their planned portfolio expansion.
On the hot front of sports betting, the company is presenting Intralot Orion, its next-generation, feature-rich and versatile sports betting platform. It sits at the heart of a holistic Sports Betting Solution that incorporates managed trading services and a wide portfolio of terminals, both for the player and for the retailer, tailored to the needs of each sports betting operation. The platform serves the entire player journey across channels with a rich set of bet features, while it enables parametrization of the sports betting content and differentiated risk management on a per-channel basis.
The Intralot sports betting platform was built as an open system to easily integrate both with 3rd-party software and with the Lottery platform, to provide cross-selling opportunities and economies of scale to State Lotteries in the United States.
“Our solutions and services are tested over a wide variety of margins and payout targets and have delivered 50% average sales growth over 3 years for operators that opted to use Intralot’ Sports Betting products and Managed Trading Services with GGR maximization orientation and a 100% success track record, benefiting by the company’s multi-jurisdictional presence,” states the firm in a press reelase.
“We look forward to presenting all of these features and discussing opportunities with current and prospective clients at the WLS tradeshow floor and conference in Buenos Aires,” the company concludes.
Source. GMB
