Truly, this news was very much awaited by the industry. It seems very good that steps are taken to create legal frameworks where the participants of the sector can develop, and even today we can not talk about the creation of an ideal environment, dialogue and successful pilot experiences allow us to look kindly the prospects of the huge Brazilian market in the medium term.
During the presidential campaign in Brazil, the specialized media paid special attention to the comments of the elected candidate on the issue of the legalization of online bets. And it is to understand, since Jair Bolsonaro comes with the intention to look for new sources of income for the national budget, along with a speech in favor of the freedom that can not exclude the free participation in games.
For 1xBet it is important to be able to act in media where there is trust between us and our potential audience. A legislative framework, even if it is rigorous, can bring us benefits, since from the hand of respect for standards and good business practice a good relationship with the users of a new market is generated and cultivated, who often need a hint of that we are a company that can be trusted, which can be demonstrated by any type of certificate or license issued by the relevant authorities.
Needless to say, the possibilities that open up for both us and Brazil are very promising, since any process of regularization allows us to have certainty about how to act in the legal and tax level, planning budgets and projects, and giving us the possibility of, finally, generate profits.
This is an opportunity to contribute to the Brazilian treasury, which has been looking for sources of income for a long time to balance its budget. We want to see in this type of initiatives a chance to satisfy mutual interests, in which on the one hand we generate profits, the government receives funds to implement its programs, and citizens enjoy a good leisure service, in addition to having the benefits of the policies financed by our activity.
Certainly, our interest in how to enter the Brazilian market has led us to consult local specialists since 1xBet has genuine and real intentions to work in this region. The legal areas of the studies we contacted were optimistic but cautious, with moderate expectations, since today it is not possible to operate legally.
This week’s news reflect our desire. We hope that the situation in Brazil will be clarified soon, so that finally operators like us can contribute to the Brazilian entertainment industry, and consequently to its economy.
Horacio Salas Novikov
1xBet Key Account Manager
