The agreement will cover a range of pre-match and live betting services across major leagues that it has the right to distribute in the US. It has official data provision agreements with the NBA basketball league and NHL ice hockey league, and also has partnerships with the NFL, MLB and NASCAR.
In addition, Sportradar will provide bet stimulation content such as live match trackers.
In July, US casino giant MGM Resorts joined forces with Ladbrokes owner GVC to launch MGM GVC Interactive. The two companies said the US$200m initiative would help them “dominate” the US sports betting market.
MGM has in recent months signed partnerships with both the NHL and NBA. The company is now established as the official sports betting partner of both leagues.
Neale Deeley, vice-president of gaming sales at Sportradar, said: “We have been preparing for the opening of the US market for some time now with an across the board ramp up of our US sports betting offering and we are delighted with this endorsement from MGM and GVC that all the hard work is delivering what world class betting operators are looking for.”
Adam Greenblatt, CEO of MGM GVC Interactive, commented: “We have a clear and simple objective; to provide our US customers with the best and broadest range of betting products in the market.”
“Sportradar is a great partner to help us get there, enabling us to offer a huge spectrum of US sports events while leveraging off our global portfolio,” he added.
The agreement comes after Sportadar in July brought in a number of new North American investors as part of plans to expand its business in the US. Canada Pension Plan Investment Board (CPPIB) and Silicon Valley-based growth equity firm TCV were among the new investors.
Source: GMB
