Grupo Sam has been a loyal IGT Advantage user for more than 10 years. The prominent casino operator currently leverages the best-in-class casino management solution to streamline operations and facilitate its loyalty programs.
“Grupo Sam is proud to continue utilizing the IGT Advantage casino management system throughout all of our properties,” said Jaime Li, General Manager of Grupo Sam.
“This proven, customizable systems solution equips us with the tools we need to provide our players with unique gaming experiences while driving play on our casino floors,” Jaime Li added.
“By extending its deployment of IGT Advantage, Grupo Sam is positioned to maximize the ROI of their casino investments while cultivating meaningful casino-player relationships,” said Marcel Heutmekers, IGT Senior VP Gaming for Latin America.
“The modular design and scalability of the IGT Advantage product will enable them to be agile in their systems management and add to their offering as their business needs evolve,” Heutmekers concluded.
Source: GMB
