This week, the EGBA released its 2017 report into its members’ activities in 19 European Union member states’ online gambling markets. EGBA members, whose ranks include digital giants Bet365, Betsson, GVC Holdings, Kindred Group and ZEAL, collectively hold 134 different online licenses, averaging 7 licenses apiece.
EGBA members currently have offices in 14 EU countries, employing over 33,000 staff in digital and high-quality jobs.
EGBA companies contributed around €325 million to sports federations, leagues and clubs -through sponsorships, advertising and sports rights – last year. Around €120 million of this sports contribution was spent in Italy, so this figure is likely to dip significantly in future years, as that country’s new prohibition on gambling advertising takes effect.
Some 12m Europeans – 2.4% of the continent’s total population – held an active online account with an EGBA member last year. On average, non-VIP customers placed a bet every 17 days, spending around €10m per bet (excluding pay-outs), with an average return to player/pay-out rate of over 93%.
On average, EGBA members offer their customers 31 different online payment types and these payment channels handled “at least” 354 million individual online transactions last year.
EGBA secretary general, Maarten Haijer, said the data confirmed that entity’s members were “at the forefront of the online gambling sector’s development, interacting with millions of customers.”
Source: GMB / Calvin Ayre
