Explaining the landmark decision to provide a showcase event for the entire North American iGaming ecosystem, Kate Chambers, Managing Director of Clarion Gaming said: “Following the US Supreme Court ruling, it has become clear that there’s a need for a professional and, most importantly, a trusted platform to help drive the future of gaming across the continent. ICE North America will serve as a stakeholder meeting place and provide the opportunity for brands to establish a competitive advantage in what is a tremendously dynamic market filled with opportunities and cross collaboration across all our five key areas of focus.”
“ICE is recognized as being the most respected event brand in the gaming space and has all of the necessary credentials and energy to be at the heart of the development of the industry in North America,” Chambers added.
After unveiling the new event’s iPioneer creative, Chambers confirmed: “The official launch of iPIONEER will take place at ICE London in February, but essentially it is a campaign which highlights the new ground that’s being broken in the sector. Building on top of the incredible foundations laid by ICE Sports Betting USA and GiGse before it, we want to continue driving a dynamic approach to our events in the US, ensuring the speakers in Boston bring unique insight, from both inside and outside of the gaming industry.”
“iPIONEER will also translate to the learning opportunities we offer delivering more ‘how to’ sessions, helping pioneering companies to showcase their brands and connect with the best of the best from the multiverse of sports betting and interactive gaming,” she concluded.
Preliminary figures released by ICE Sports Betting USA organisers show more than 650 gaming industry professionals (52% of whom were either C-Level, President/VIP or Directors) attended the sold out-event.
ICE North America (May 13 to 15 in Boston, MA) will bring together Clarion’s US assets, GiGse and ICE Sports Betting USA, with the addition of iLottery, eSports and affiliate marketing streams, to create a single large-scale event.
Source: GMB
