Kate Chambers, Managing Director, Clarion Gaming, commented: "We have once again increased the marketing investment behind ICE London, and I'm pleased to confirm that the pre-registration figure, recorded one week ahead of ICE London going live, is 4% up on the same stage in 2017."
"Pre-registration is a relatively crude metric. It provides an indication of how many people the campaign has connected with and is an indication of what the final audited attendance could be, rather than constituting a hard and fast prediction,” Chambers added.
“However, we remain cautiously optimistic that ICE London will retain its status as the world's most popular and international business-to-business event for all sectors of the international gaming industry," she concluded.
To register for 2018 edition of ICE London, which will comprise more than 500 exhibitors occupying a record 43,500 square meters of net space, visit www.icetotallygaming.com