TER 25 DE JUNHO DE 2019 - 02:36hs.

Playtech launches new tool ahead of Russian World Cup

Playtech BGT Sports (PBS) has unveiled its new MatchAcca tool, which will be available for customers to use on its self-service betting terminals (SSBTs) in time for the climax of the football season and World Cup. “MatchAcca is revolutionary for the retail space,” Playtech’s John Pettit commented.

In a first for betting shops, MatchAcca puts the customer in control to create their own bet by combining several selections within the same match, such as team to score first, to win first half and over 3.5 goals, without the need to wait for traders to approve it.

PBS will look to build on the recent popularity of its bet-request functionality, with various versions being rolled out across major operators online in recent months as they seek the high-margin potential and customer interaction that the product entails.

The interface permits punters to pick various selections from the standard match screen, and then to choose to activate the MatchAcca option which combines the various prices into a single selection.

AlgoSport, via an exclusive agreement, has provided the detailed algorithms enabling related contingencies to be combined almost immediately for each activation. The supplier maintains close relations with Playtech, ensuring PBS has more in-depth access to development procedures and is available to feedback faster on model improvements.

John Pettit, managing director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “MatchAcca is revolutionary for the retail space. We’ve delivered a product which once again brings the best of online betting into the shop, and we’re sure it will appeal to new and existing retail bettors alike.”

“Operators will experience the higher margins associated with multiples betting, while also driving customer engagement as the industry rides a wave on the back of this style of product,” Pettit added.

Source: GMB