In addition to competitive odds and engaging content covering a wide range of sports, SBTech’s cashier and self-serving betting terminal (SSBT) interfaces will integrate retail cash and voucher processing, unifying the user experience and improving efficiency for deposits and withdrawals.
The launch of Etoto’s online and retail solutions marks another entry into a regulated market for SBTech, which enjoys a reputation as the provider of choice for operators in the world’s most dynamic and competitive territories.
Richard Carter, SBTech CEO, commented: “SBTech’s omni-channel offering has emerged as one of our key growth drivers, with more operators now looking to achieve increased loyalty, higher lifetime value and reduced churn. As our activities in Eastern Europe expand, I’m delighted to strengthen our partnership with Etoto, and fully expect this ambitious operator to rapidly achieve its full potential.”
Piotr Rogowski, Etoto COO, added: “The wide sportsbook offering from SBTech, especially in terms of in-play betting, was the decisive factor in our decision to create this partnership. Delivering a superior experience to our fast-growing customer base is central to our strategy, and the company’s unique expertise in delivering a wide range of managed services, as well as the flexibility and scalability of its products, give us great confidence about this next chapter of our story.”