The online resource highlights hot topics, key features, exhibitors, speakers and a wealth of up-to-date information for visitors keen to stay switched-on to the world’s most international business-to-business gaming event.
Dan Stone, Senior Marketing Manager, Clarion Gaming, explained: “While we have a range of tools at the event to help attendees navigate ICE London, we found that visitors wanted a little more. The ICE Live blog has already been receiving steady page views in the lead up to the show and will continue to run throughout the duration to give our audience a one-stop-shop of the latest developments from the show floor.”
In 2017, the ICE Live blog recorded a 50% increase in page views year-on-year with 4,764 users, a 15% increase from 2016, hailing from various countries across the globe.
Commenting on the blog’s growth, Stone added: “With ICE London being more of a gathering than a standard event, the ICE Live blog is an extension of this, helping our audience to get up to speed before the doors open and to provide a more relaxed route to planning attendance. This year, we’ll be posting more than ever before and covering just about everything at ICE – from breaking news, product launches, speaker updates, anniversaries, special events, features and more – providing a focal point for the industry to learn not just from the exhibitors and content, but from each other.”
Clarion has also confirmed the ICE Live blog will be used during the show to announce major events at the exhibition including ICE VOX headliners, Pitch ICE information and the Consumer Protection Zone, a new high profile feature introduced to the show floor at this year’s ICE London.
Strengthening the ICE Live blog’s purpose of keeping people connected, the blog will be sponsored by GamingMalta.