The ExCeL London will be once again the venue of the most international event of the gaming industry, where manufacturers and providers of services come togheter to show all the novelties and the most innovative developments for the sector.
After increased the marketing investment behind ICE London, organizers Clarion Gaming confirmed a week ago that the pre-registration figure was 4% up on the same stage in 2017, what makes them to expect more visitors than ever to the show. “We remain cautiously optimistic that ICE London will retain its status as the world’s most popular and international business-to-business event for all sectors of the international gaming industry,” commented Kate Chambers, who also mentioned that the event’s official opening ceremony “will comprise VIP guests from all corners of the world.”
Also, the importance of ICE London to all sections of the international gaming industry has been underlined following confirmation that the 2018 edition will host 411 regulators from 65 jurisdictions. “We are delighted to host so many regulators from such a wide geographical reach which stretches from Argentina to Australia, Bulgaria to Brazil and Ukraine to the United States. What we have with ICE London is a globally respected brand that has relevance to all elements in the gaming space, comprising gaming innovators, operators, media, trade bodies, consultants and governmental organisations including regulators.
The jurisdictions represented by regulators attending ICE are: Aland Islands, Argentina, Australia, Austria, Belgium, Bosnia & Herzegovina, Brazil, Bulgaria, Cambodia, Canada, Croatia, Curacao, Cyprus, Democratic Republic of the Congo, Denmark, Estonia, Finland, France, Germany, Ghana, Gibraltar, Greece, Guernsey, Hong Kong, Iceland, Isle of Man, Israel, Italy, Jamaica, Jersey, Latvia, Liberia, Liechtenstein, Lithuania, Macedonia, Malta, Mauritius, Morocco, Mozambique, Netherlands, New Zealand, Nigeria, Norway, Panama, Philippines, Poland, Portugal, Romania, Russian Federation, Rwanda, San Marino, Seychelles, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Tanzania, Turkey, Uganda, Ukraine, United Kingdom and the United States.
In order to give the best offer of product and services to international gaming community, ICE London gathers products and services from all sectors of the industry, such as Betting, Bingo, Casino, Lottery, Online, Mobile, Payments, Social, Sports Betting and Street.
Following considerable success at last year’s show, the daily ICE Live blog returns to ICE London for 2018 with an enhanced scope for visitors following encouraging data and positive feedback. Dan Stone, Senior Marketing Manager, Clarion Gaming, explained: “The ICE Live blog has already been receiving steady page views in the lead up to the show and will continue to run throughout the duration to give our audience a one-stop-shop of the latest developments from the show floor.”
Clarion has also confirmed the ICE Live blog will be used during the show to announce major events at the exhibition including ICE VOX headliners, Pitch ICE information and the Consumer Protection Zone, a new high profile feature introduced to the show floor at this year’s ICE London.
Beside the exhibiting area, London traditional trade show has underlined its credentials as a centre of learning for the international gaming community with confirmation of the free entry Seminar Programme. The eight strong seminar programme, which has been curated to complement the pay-to-attend ICE VOX conference stream, covers contemporary issues including Affiliate Marketing, Casino Trends, Diversity in Gaming, Research in Gaming, Gaming Start-Ups, Training, Opportunities in Italy and Conducting Business in Indian Country.