Located at Rua Voluntários da Pátria, 275, in Porto Alegre’s downtown, the new Keno Play house was inaugurated at noon last Monday. The venue has capacity for 600 people and is franchised to the Argentine group Gama Link. With the new house, the brand already has five venues with a central one and four franchises.
According to Keno Play’s General Manager Edes Landim, the new venture has the largest number of machines of the network, where people can play the traditional Keno modes; card game similar to bingo and novelty Keno 36, also card, however the numbers are drawn one by one and is more like a roulette game.
Landim says the house will need special publicity work, but he believes it will reach the whole local public soon. "We have to do marketing work to get people to the houses because it's an unknown activity. Keno Play is a new thing in Porto Alegre, so it needs publicity. But today, the house started well, in the afternoon it improved and we think that in a few days it starts to fill up."
Visitors to the house is served by a staff of approximately 40 people divided between the attendance in the games room, the restaurant and other attractions of the place.
Asked by GMB whether the current timing of the gaming legalization following the PL 186/2014 rejection in the Senate CCJ may have some impact on the potential audience of the house, Landim said that Keno Play is supported by a separate legislation, the Law of the Turf, and he does not believe that the procedure of the law of inhibits the visit of players to the new house.
"Impact on the public can happen, but I can not say to what extent such a decision of the Senate would affect the public in general. I do not think it's affecting us. Our business is in separate legislation; so much that we have to make a great marketing effort to sell the idea of Keno Play, which is a novelty of the Jockey Club. We are offering entertainment based on the law of turf," concluded Edes Landim.
Keno Play venues are interconnected, operate simultaneously and are operated by the Jockey Club Carazinhense (JCC), through an agreement with the company Sparta, managed by the local investor Mauro Sebben, located in Florida.
The investment in the houses previously inaugurated varies between US$ 155,000 and US$ 305,000 per unit. Each venue can receive between 300 and 600 people and, together, they employ 200 employees.
Source: Exclusive GMB
