“The strongest growing business is in its interactive segment, which caters to online gaming. The high growth has come from the non-real money segment. It is possible the company could look to monetise this business through a sale or an IPO longer term,” said analyst Brian McGill.
In late February, Scientific Games reported group-wide fourth-quarter revenue up 9.4 percent in year-on-year terms. The firm said it was driven by improvement across its three business segments: gaming, lottery and interactive.
In April last year, Scientific Games acquired social game developer Spicerack Media. Three months later, it announced the acquisition of Red7Mobile, described at the time as “a Bristol, U.K.-based firm that designs, develops and delivers innovative and award-winning mobile and desktop casino games and sports apps for real-money gaming partners”.
Telsey Advisory’s McGill noted that in the fourth quarter, Scientific Games saw social casino revenue grow 28 percent year-on-year – to US$95.5 million – and the firm reported in that quarter an average 2.5 million active daily users for such products. Scientific Games defines active daily users as unique visitors during a 24-hour period.
Source: GMB / GGR Asia
