Golden Nugget led the way generating US$7.29m in online gambling revenue in New Jersey for the first time and setting a record for any online gaming operator in the state. Borgata was next with US$3m.
Golden Nugget is dominating the market by uniting three different brands; GoldenNuggetCasino.com, BetfairCasino.com and PlaySugarHouse.com. It beat its own previous record of US$6.25m set last July.
Steve Ruddock, lead analyst for PlayNJ.com, an internet gambling advocacy group, said: “To put the Golden Nugget’s success into perspective, no other New Jersey online casino licensee has even eclipsed the US$5m threshold. The Golden Nugget’s pace-setting is the result of solid management, a strong platform and its willingness to innovate, such as the launch of live-dealer games. It has created a recipe that has made the Golden Nugget the clear market leader.”
Two more online brands will soon be added to the market as two bricks and mortar properties are relaunched.
Hard Rock is currently transforming the Trump Taj Mahal casino into the Hard Rock Atlantic City. It has partnered with Gaming Innovation Group (GiG) to launch an online gambling platform in 2018.
AC Ocean Walk meanwhile is remodelling the former Revel into the Ocean Resort Casino. It has a deal in place with GAN to launch a New Jersey real-money gambling site by mid-year.
Source: GMB
