JUE 28 DE MARZO DE 2024 - 21:16hs.
Reaching 37 million people on TV

Bet90 strengthens presence in Brazil with its agreement with FPF

The Paulista Football Federation (FPF) and Bet90 signed a promotion agreement through which the operator's brand is seen not only in the stadiums of each game within Sao Paulo state, but also with a strong presence in the Brazilian digital market. Through TV, the partnership between FPF and Bet90 reaches 9.3 million homes and 37 million people.

With more than 110 affiliated clubs and over 400,000 active athletes, the Paulista Football Federation organizes thousands of games per year. Since the beginning of 2018, each of these matches has had the brand of Bet90 displayed in each stadium. The partnership between FPF and the operator includes not only brand exposure in the state of Sao Paulo, but also a guaranteed number of impressions in the Brazilian digital market.

Through the television coverage, the partnership between Bet90 and FPF reaches around 9.3 million homes and 37 million people directly, not to mention the digital reach. All the main competitions of the Federation have television coverage of the most important channels in Brazil.

The largest soccer federation in Brazil, the FPF is also known as a model to be replicated by other Brazilian federations, due to its organization and online presence. The agreement between Bet90 and FPF covers the five main competitions organized by the Federation: São Paulo Junior Cup, Paulista Championship - Series A1, A2 and A3, and the Paulista Cup.

The strength of the FPF can be seen in the strength of its affiliates. In 2018, three of them (Santos, Corinthians and Palmeiras) are among the 32 teams in the Libertadores Cup, the South American "Champions League." Even so, the FPF is not only made up of the "big four" (São Paulo FC is the fourth of the group, besides the three mentioned above).

Source: GMB