eSports market booming with still room for more growth

“It seems like its growth is never going to stop doubling. It’s still exceeding our expectation,” said Richard Moore, business analyst at Pinnacle for whom eSports is the 6th most popular product.

In 2017, Alibaba Sports Group owned by internet giant Alibaba, announced a US$150 million investment with the International eSports Federation (IESF), the South Korea-based federation that has long campaigned for the inclusion of competitive gaming in the Olympics.

Recently it was announced that eSports will be an official medal sport in the 2022 Asian Games in China.

So far eSports gaming is still mostly made up of micro transitions and casual betting, said Hai Ng, co-founding partner at Neomancer at a panel on eSports at the ASEAN Gaming Conference in Manila. And there’s still opportunity for growth into new markets.

“One community which hasn’t been sported is the fighting games like Street Fighter. You need to have a reliable product. eSports customers know what they want,” Moore said.

Source: KeepKop eSports statistics