With the presence of unforgettable idols of the Carioca football, LOTERJ launched in the auditorium of the Maracanã, the Raspa Rio Super Craques, a series of instant lotteries that will distribute R$100k (USD30k) in money, as well as cars, other millions in prizes and also copies of the daily O Dia. Another draw gives the chance t olive unique experiences with people’s idols: a tour guided by Maracanã next to the player of their team.
"It's always nice to come back here, I have a huge story in here, it's like my house," Zico commented during the launching of Raspa Rio Super Craques last week in the Maracanã when he and the other three idols were presented.
The social aspect of the new product was highlighted by all the stars, such as Edmundo, who came to be moved to remember his origin in a community in need of Niterói: "It has the face of the people of Rio de Janeiro, each one that identifies with his club and can to put the hope of better days there, and the guy who shaves is also helping other people.”
Regarding the launch of the new product, the president of LOTERJ, Sergio Ricardo Almeida, commented: “It was a bold project. That's why we call the newspaper O DIA to be with us. It is not simple to put together stars in the same product. But we did it. This shows the strength of Loterj, of the newspaper O DIA. We are taking faith that it will sell a lot to Raspa Rio Super Craques, to R$ 3. We need to, because part of the profit is dedicated to the social. From 80 years of LOTERJ, this is a moment that marks its history.”
Source: GMB
