This AGS Social WLC partnership with Akwesasne includes a pivotal CMS integration, providing an even more robust self-funded marketing channel. This enhanced version of AGS' Social WLC will enable Akwesasne's players to view and earn card points and status within the Play Mohawk app along with customized offers and promotions that they can redeem at the land-based casino.
"This is a momentous Social WLC deal for AGS because our custom-branded social casino with CMS integration offers the Akwesasne Mohawk Casino Resort a 360-degree view of their players at home, in the casino, and on the go," said David Lopez, President and CEO of AGS.
"More importantly, the CMS integration enables the casino to deliver offers and promotions through the app that drive their players back to the casino. Akwesasne's players will also get to socially experience more than 50 of our most exciting and best-performing games before playing them on the casino floor," Lopez added.
"We're thrilled to be partnering with AGS to offer our expansive player base new ways to engage with our brand outside the casino and reap rewards for that interaction through our new Play Mohawk social casino app," said Emily Lauzon, Interim General Manager of Akwesasne Mohawk Casino Resort.
AGS launched its Social White Label Casino solution in mid-2017 and now has nearly a half-dozen partners.
Source: GMB
