Continuing its “blockbuster approach” to promoting its sportsbook product, bwin marketing details that “Who Stole the Cup?” is the sequel to 2017’s European-wide “The Race” campaign.
bwin latest marketing campaign is produced by Spanish director Pedro Martin-Calero and features football legends Maradona (Argentina), Cafu (Brazil) and Stefan Effenberg (Germany), alongside former Real Madrid manager, Vicente del Bosque (Spain). Also participating is the beautiful Germany swimmer Franziska van Almsick.
“Each of the football legend suspects, feature across all channels of the campaign from TV, out of home and online. From the teaser phase all the way through to the reveal of who the dastardly thief was, the audience will be left guessing” details bwin marketing launching “Who Stole the Cup?”.
The new campaign will run across bwin core territories of Germany, Austria, Greece, Spain, Italy, France, UK, Belgium, Denmark and Sweden, and also be accompanied by a series of behind-the-scenes video interviews conducted by former France international Robert Pires.
GVC Holdings Chief Marketing Officer, Adam Lewis, commented on the campaign launch: “Being smart, creative and bold is in GVC’s DNA and again our teams have delivered with this blockbuster World Cup campaign, it will entertain and engage our players and audiences globally, plus reinforce bwin’s position as Europe’s leading and most innovative sportsbook.”
“To be the best you need to work with the best and the talent we involved in this campaign is legendary, we are not here for second place,” Lewis added.