1XBET will also work with the Nigeria Professional Football League (NPFL) and receive coverage across both the NFF’s and NPFL’s official websites and digital platforms.
In addition, 1XBET will support the ongoing development of football in Nigeria by working with the NFF and NPFL on various initiatives.
This will include funding a subscription to Instal, a match analysis software that the NFF and NPFL can use for the technical development and scouting of players.
Eugene Kiryukhin, director for development (international partners) at 1XBET, said: “Our objective and strategy has always been driven by the need to stand out from other brands and offer unique and perfect user-experience.”
“We see Nigeria as an emerging marketing with huge potential, and the partnerships with NFF and NPFL offer us the opportunity to deepen our brand while supporting football development,” Kiryukhin added.
Source: GMB