Founded in 2000, the leading provider of sophisticated data-driven software to more than 150 leading sportsbook operators in regulated territories throughout the world, will receive extensive brand exposure in the lead up to, during and after the conclusion of the historic event which is taking place in New York across 27th and 28th November.
Commenting on the sponsorship, Christopher Dougan, Chief Communications Officer, Genius Sports Group, said: “As part of the Genius Sports Group, Betgenius has been preparing for a regulated, legal US sports betting market for a number of years, so we are hugely excited to play a major role in one of the nascent sector’s first significant events.”
“By November, the dust will have settled on some of the early activity and operators can start focusing on creating a truly differentiated, high quality offering that will lead to long-term success. ICE Sports Betting USA will provide the perfect forum to discuss this theme and much more besides,” Dougan added.
Rory Credland, Event Director, responsible for ICE Sports Betting USA, welcomed the partnership with Betgenius. “Betgenius is one of the market leaders and a trusted supplier of technology driven solutions to international bookmakers and lottery operators. We are delighted they will be taking such a high profile position at what will be the first occasion the ICE brand has appeared in the United States,” he confirmed.
Source: GMB
