LUN 6 DE MAYO DE 2024 - 20:33hs.
With Resorts Casino Hotel in New Jersey

SBTech strengthens position in US sports betting market with new deal

SBTech has signed an agreement with US land-based casino operator Resorts Casino Hotel (Resorts) to provide its sportsbook solution across on-property, online and mobile channels in New Jersey, subject to the appropriate regulatory approvals.

This marks SBTech’s second major US partnership, following on the heels of the company’s recent multi-jurisdictional partnership with Churchill Downs Incorporated. Both partnerships will leverage the SBTech platform for their full omni-channel offering across all channels, with a focus on the on-property solution to provide a land-based solution for the future, leveraging the experience and vision that the partnership has to offer.

The partnership will also see Resorts fully outsource its risk management and trading to SBTech. Proprietary trading operations will enable SBTech to implement a bespoke risk management strategy, allowing Resorts to achieve genuine differentiation in a crowded field and be in full control of their liabilities.

Richard Carter, SBTech CEO, commented: “Our strategic partnership with Resorts represents the next stage of our long-planned penetration of the US market. SBTech’s renowned commitment to delivering leading-edge solutions across all channels and intelligent responsible gaming infrastructure will help us develop a sports betting offering that will benefit our partners and promote best practice and the strongest levels of consumer protection.”

Mark Giannantonio, Resorts Casino Hotel President & CEO, added: “After conducting a comprehensive selection process to find the right sports betting supplier, we feel that SBTech offers the right combination of deep regulatory expertise in the world’s most dynamic and demanding markets and the scalability to support our ambitious multi-vertical plans.”

Source: GMB