In its US Sports Betting Monitor report, Eilers & Krejcik said factors such as a shift in major card-issuing bank attitudes toward processing sports betting transactions, “very high” rates of black market recapture and cross-selling synergies between online sports betting and online casino gaming will be significant factors in New Jersey’s ascendancy.
Eilers & Krejcik’s report comes at the start of the NFL season, which has been considered a key moment for in New Jersey betting operators. ortsbooks.
With other operators set to enter an increasingly crowded marketplace soon, Chris Grove, head of sports and emerging verticals at Eilers & Krejcik, told iGamingBusiness.com that New Jersey’s betting market will be almost unrecognisable by the time Super Bowl LIII takes place in Atlanta in February.
“The market by the end of the NFL season will dwarf the market as it stands today,” Grove said. “You'll have at least double the amount of online operators, near-permanent retail sportsbooks at most properties, and an industry-wide marketing machine fully engaged.”
Groves added that the key developments in the coming months in US betting will be further consolidation between land-based and online operators, as well as legislative changes.
He added: “The two things we're watching for: First, who snaps up partnerships with the remaining regional casino powers. Those deals will go a long way to determining the eventual shape of the market.
“Second, what states move forward with bills and what kinds of decisions do they make on issues like tax rate and ceding control or revenue to the leagues.”
Source: GMB / iGaming Business
