While the partnership will officially launch at the Global Gaming Expo trade show next October 9-11 in Las Vegas, pieces of it already were revealed at a preseason Knights game at T-Mobile Arena, where AGS has its brand tagline “Obsessed with the Game” on a scoreboard. The AGS “Play of the Game” will show a defining highlight of all 44 preseason and regular season home games as well as postseason playoff games on the massive video screen above center ice.
At G2E, the Knights will have the Golden Aces ambassadors team and mascot Chance the Gila monster at the AGS booth, which will feature a Vegas Golden Knights promotional-use slot machine in one of the company’s Big Red large-format cabinets.
Representatives of the Knights and AGS say the partnership makes sense because the organizations have similar histories.
The Knights, an expansion team in the 2017-18 season, weren’t given much of a chance for success in its inaugural year, yet won the Pacific Division and Western Conference championships en route to the Stanley Cup finals, where the team lost to the Washington Capitals.
AGS also wasn’t give much of a chance when the company went public in January. But since its initial public offering, the stock price climbed 80%, closing Friday at US$29.82 a share and has a 5% market share. Since 2014, AGS has seen its revenue grow 250% and the number of games sold increase by 1,247%.
“We were attracted to AGS because of the similarities we’ve had, both on the ice and in the gaming sphere,” said Jim Frevola, senior vice president and chief sales officer of the Golden Knights. “We both kind of came out of nowhere and haven’t been around for very long, which was a neat quirk we liked between the two groups.”
“We hadn’t done a partnership with a sports organization before,” said Julia Boguslawski, AGS’s chief marketing officer. “We reached out to the Knights right before the playoffs last season on the possibility of partnering with them. There’s something so special about this team and the parallels to the AGS story.”
Souce: GMB
