In this way, Sportium becomes the only betting operator in Spain that will offer the possibility of betting and streaming all the races, which in France are in charge of giant PMU (Pari Mutuel Urbain), perhaps the company of the equestrian sector that has more history throughout Europe.
This alliance was finalized a few days ago coinciding with the races of the Qatar Prix Vermeille, one of the most important dates of the world horse racing calendar that took place at the Longchamp Racecourse in Paris.
All these new bets are now available on the website of the Spanish operator (www.sportium.es), and will soon be on mobile and other channels.
PMU, which currently has 82 agreements in 52 different countries and 13,400 points of sale, following its policy of reaching more international markets, expands its business in Spain in the hands of the leading operator in the country.
For its part, Sportium, as part of its growth process, is associated with the leading horse betting operator in Europe, in order to increase its offer and continue with its policy of offering the best product and content to its customers.
According to Alberto Eljarrat, CEO of Sportium, "this agreement means a significant increase in our offer, something in which we are leaders in the Spanish market. We are very pleased to have the experience of such a professional and globally recognized company as PMU."
At the same time, Verlet Aymeric, Director of International Development at PMU, announced: "We have chosen to partner with Sportium as the company with the greatest solidity and projection in Spain, as well as the benchmark for that market. The best guarantee for an optimal distribution of our best product ".
Source: GMB / Infoplay
