ADM also reports that betting turnover for last year reached the €10.9 billion mark, approximately €1 billion higher than 2017. The land-based sector also increased its revenue by 7% in 2018 to €840 million.
While online betting registered a 16% increase over 2017 to €643 million, it is a shy growth when compared to 2017’s total increase figure of 44.5%, and in a year that did not have major sports tournaments such as the FIFA World Cup.
But it is worth remembering that the Italian national football team did not qualify to the World Cup, which probably kept the fans away from participating in betting related to that championship.
December’s results did not help the full number for 2018, as sports revenue decreased 55% year-on-year to €96.4 million. Both the land-based and online verticals experienced a decline, the latter to €47 million or a 43% decrease.