This interview is part of the last BtoBet Industry report called “Uberizing iGaming with a glocal approach”. The document takes a closer look at the technological dilemmas, the need to act decisively at a local level according to the knowledge at hand, whilst analyzing the regulatory shakeup characterizing the whole Latin American region.
Q - What are Wildar Gaming’s main strengths from a latam point of view?
Nicolas Enjamio - Wildar has been working on the market for more than 10 years. We have an extensive local network and we constantly monitor the continuously evolving regulatory scenario in the region. Wildar has the experience to provide all the services needed for developing an online betting operation, including all the technology, regulation knowledge, marketing and customer support. Merging with BtoBet gives us the opportunity to incorporate knowledge from other regions such as Europe and Africa, as well as acquiring their technology and operational expertise. Wildar will also benefit greatly from BtoBet’s reputation in the industry.
Brazil followed suite and also regulated its sports betting industry. what are the main challenges that operators should expect? how should operators prepare themselves for this new regulated market?
Just like Argentina, Brazil is also fanatical about sports, and its population of more than 200 million inhabitants generates almost infinite possibilities at this stage since the online market has never been regulated. I believe that those operators expanding into Brazil should expect an aggressive drive once the market opens for licensees to start their operations in the coming months. Brazil is a very large country, but it also has the advantage of having a large part of its population focused in certain regions.
The most important region will undoubtedly be Sao Paolo, due to its high population density and high buying power. Other important markets in terms of the ratio of its inhabitants and income will be Rio do Janeiro, Florianopolis and Porto Alegre, amongst others. But the reality is that all Brazil will provide new opportunities, since it is one of the major global economies, and has one of the highest population.
We believe that the key to success for operators will be to concentrate their activities in certain regions, strengthening their activities and providing differentiated services. Another important aspect is the huge interest in football. Thus it will be essential for all new operators to provide a comprehensive sportsbook offer for matches played in all leagues and cup competitions.
What do you think about the potential that the latam market keeps in hold?
Sports garners a lot of interest across the whole region, the rate of Internet connectivity is high and the sales market through digital platforms although still in a development, is still substantial. The region’s GDP per capita is not the most attractive, however the economic situation for the majority of the countries is expected to progress rapidly in the coming years. If we add to this scenario the almost 650 million inhabitants and the fact that the whole iGaming industry is still considered to be as primarily emergent, than one can easily conclude that the potential of the market is unimaginable. I am positive that the region will witness a growth of the iGaming industry, which will be unprecedented in other sectors.
Source: GMB
