SÁB 20 DE ABRIL DE 2024 - 02:18hs.
Ivan Rozić, SVP Sales & Marketing

For NSoft, the new regulated market in Brazil will be key in 2019

NSoft offers an omni-channel platform with unique in-house products customised for its partners across the world. Ivan Rozić, its SVP Sales & Marketing, sees the firm closer to the group of the innovation driven companies rather than the business driven ones, and says about the future: “With USA and Brazil regulating sports betting in 2018, and few more markets following this tren, I believe the industry will grow in numbers and also in level of service.”

In this article of iGaming Business, Rozić talks about the situation in different international markets: “USA is a perfect example of a newly regulated market where retail segment will play a big part. Brazil’s legislators and politicians have finally made progress in regulating the market after a lot of discussion, and I believe it will not stop on regulating the online business alone.”

Regarding the industry buzzword for 2019, Rozić says that “it will all be about the new regulated markets. With USA and Brazil regulating sports betting in 2018 and with few more markets following this trend I believe the industry will grow not only in numbers but also in level of service. Competition will put pressure on betting products providers and operators alike to step up their game which will result in better ecosystem for the end user: the punter."

With next week’s ICE 2019 show in sight, Rozić explains: “We are working on products like the Chameleon Platform that allows non-developers to develop any kind of application. This is just a small part of what NSoft will be showcasing at London’s event, where visitors to our stand will be able to create and launch their own custom casino slot games in a matter of minutes with a drag and drop method. There is no waiting for any provider to deliver, there is no third party involved - you can create your own content on the spot. You do not have to offer 10,000 different slot games, you can simply give players the freedom to create a game they like most by themselves. These kind of things are actually pushing us forward and focusing us to use the opportunities offered in igaming industry.”

In a broader vision of the industry that adds developments and knowledge of other sectors, he concludes: “There is a lot of interest not only in NSoft, but the whole industry with professionals switching from banking, telecommunications and other industries into betting. This trend will surely raise the level of professionalism and provide new perspectives through which betting can learn from other major industries out there.”

Source: GMB / iGaming Business