"Since 1998, Scientific Games has worked collaboratively with Hasbro in using the Monopoly brand as a pillar for innovation, leveraging its popularity to become one of the industry’s top game brands,” said Scientific Games’ President and CEO, Barry Cottle.
“This new agreement signifies the strength of a great collaboration and celebrates the global endearment of the Monopoly brand as a leading slot brand and the top-selling licensed brand for lottery tickets. The agreement grants us the privilege of extending and expanding the scope of the licensing into a wide range of new products and play styles. We’re excited to continue working with Hasbro to take Monopoly to the next level in gaming,” Cottle added.
The new extended agreement runs through 2025 and enables Scientific Games to use Monopoly branded content and games based on many of Hasbro’s iconic and extensive line of household favourites such as Game of Life, Battleship, Clue, Ouija and Yahtzee globally and Scrabble in the US and Canada.
The terms allow these gaming brands to be used for slots, systems, online digital gaming, lottery, social casino and eTables and expand the usage rights to include table games. The agreement also extends the highly successful licensing deal which is the broadest, most robust third-party licensing agreement in the gaming industry.
Mark Blecher, SVP of Corporate Strategy and Business Affairs at Hasbro, said: “For more than 90 years, Hasbro has been committed to building play experiences that consumers trust. Our long-standing licensing partnership with Scientific Games has been a great way for Hasbro to enable our consumers to enjoy Monopoly experiences through lotteries, casinos, online, at retail and now at table games across the globe.”
Source: GMB
