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Begin 2019 with no master deals

Without Caixa, Rio’s football clubs lose US$ 9.4m in sponsorships

One of the main sources of revenue for football clubs around the world, sponsorship of uniforms is a sensitive issue in Rio de Janeiro's four major teams (Flamengo, Botafogo, Fluminense and Vasco da Gama), which are in a delicate situation in 2019. Without the support of the state-owned bank Caixa Economica Federal, they lose US$ 9.4 million and start the season without any prospect. It was a decision of the Court of Auditors of the Union (TCU).

Everything goes through the decision of the Court of Auditors of the Union (TCU), which defined that it is "irregular the extension of sponsorship contracts" of state-owned enterprises, since they "do not constitute a continuous service". This ruling has complicated the situation of clubs that depend on Caixa's resources, but will not be able to rely on the appeal.

Flamengo is the one who will get worse. Without Caixa, the team loses US$ 6.7 million. In addition to the state bank, the club also lost Carabao, the brand that was printing its shirt sleeve and that will not be its sponsor anymore.

Another Rio’s club that also gets affected with Caixa decision is Botafogo. In a delicate financial situation, the club will lose US$ 2.7 million from the bank and have no other partner in sight to occupy the main space of its shirt.

Luckily, youtuber Felipe Neto renewed the partnership. He, however, has changed the brand that will be exposed on the shirt, using now his new Venture "Vigia Precio", a website that compares the best opportunities in the market according to consumer choices. The figures were not disclosed.

Fluminense even managed to sell some spaces of its shirt, but was not successful in relation to the master sponsor. In January, the “Tricolor” hit with the card operator Valle Express. The partnership, however, was short: with defaults and payment problems, the company left the club and there is an action of almost US$ 2.4 million in Justice.

"It's in the fan's imagination that the company that prints its brand on the chest generates a gigantic flow of money, and that's not true.,” commented Pedro Abad, president of Flu.

The club had already entered for obtaining the Negative Debit Certificate (CND) to receive a pending pyment, but the courtship with the Caixa can not continue for the same reasons that threaten the continuity of the state bank in the other rivals.

A situation similar is affecting Vasco de Gama, which still has US$ 1.3 million retained in relation to old sponsorship with the state bank. The goal of the club’s management was to renew the partnership deal, but with the new orientation of the Federal Government, the board seeks alternatives.

While not closing a deal with a master sponsor, Vasco is turning to partnerships with cheaper exposure. Last year the team had local brands Refit, Zoom and JJ invest and tries to renew the contracts for 2019.
 

Source: GMB / UOL