“It is essential that the Brazilian sport, as basketball, opens the transparency so that we have a sports betting market. This is a visionary step of the LNB and I hope it will be followed by other groups because this is fundamental for the future, and LNB looks to the future,” commented Chris Dougan, Genous Sports’ Director of Communication, during a press conference at the Renaissance Hotel in São Paulo, along with Marcus Vinicius Freire, Olympic volleyball medalist and with extensive executive experience in sports as CEO of Fluminense club and the Brazilian Olympic Committee, and directors of the LNB.
“We are negotiating with the Brazilian Volleyball Confederation (CBV) and we intend to work with the largest number of entities in Brazil. We really want to get into the country," said Fernando Martinez, Genius Sports representative in South America.
"We intend to analyze the predictable results, before the game and after the game. But there are several factors that influenced the results of the game. If there is something out of the predictable, we will alert the federation about a possible manipulation. We will also do the educational part of the sport. It's critical that everyone involved in sports has education about it,” Dougan explained.
Tomorrow, the executives of the English company will attend the Sports Integrity Summit in Brasilia. The event will be organized in partnership with the International Governance and Risk Institute (GovRisk) and will bring together leading opinion makers, regulators, sport leaders and experts in a debate on how best to collectively protect the integrity of Brazilian sport and its future in the marketplace of sports betting.
As the trusted partner to many of the largest organisations in world sport, including the NBA, FIBA, Euroleague Basketball, the NCAA, English Premier League, and the German Football Association, Genius Sports will provide the premier basketball league in Brazil, the NBB CAIXA, with unprecedented protection against the threats of match-fixing and betting-related.
With the Ministry of Economy in the process of creating a regulated framework for sports betting in Brazil, the LNB has adopted a proactive stance appointing Genius Sports as their exclusive integrity partner. The agreement will see Genius Sports monitoring, analysing and assessing real-time odds movements on every LNB game, providing crucial visibility over global betting activity and intelligence to launch effective integrity investigations.
The LNB has also granted Genius Sports exclusive betting rights to control the collection and distribution of its official data.
FIBA LiveStats, the premier data collection in world basketball, will continue to provide the LNB with fast, accurate and robust data feeds, direct from courtside to power their website, mobile app, scoreboards, betting partnerships and more.
Kouros Monadjemi, LNB’s president, said: “The LNB has always been ahead of new technologies and services that can impact the way our fans consume basketball. The partnership with Genius Sports proves that we are among the top-level basketball leagues in the world and this new step of our relationship will help us maintain our credibility and transparency among the teams, fans and media.”
Mark Locke, CEO of Genius Sports Group, said: “Through advanced technology and an effective integrity strategy, all sports can proactively engage with the legal, regulated betting industry to drive new revenue and expand their global audience. The LNB is putting proven measures in place to protect the integrity of their competitions and we’re proud to be expanding our partnership with them at such an important time for Brazilian sport.”
Source: GMB
