For the campaign NetBet marketing has partnered with UK taxi advertiser London Taxi Advertising, the campaign has been managed by new marketing agency Dice London, who were appointed by the operator as brand lead at the start of September.
The campaign is set to support the recently launched NetBet TV advertising spot “Make Some Noise”, which is currently airing on UK TV networks.
Dice London kicks off its NetBet support campaigns with its Taxy marketing, additional advertising will be promoted through UK pubs and in-stadium match day advertising.
Sales Director of London Taxi Advertising, Paul Tremarco, said of the new NetBet campaign: “NetBet is a growing name in the world of online betting, so as a business we’re delighted to have coordinated this fantastic new taxi super side campaign.”
“The cabs look fantastic and will have a strong presence on the streets of London as they travel across the city, working as effective mobile billboards,” Tremarco added.
Source: GMB
