Valente defended that the Brazilian market is different from the European and offers good opportunities: "In Brazil, it's not as saturated as it is in Europe. It's more like open water. There are chances of exploring things like SEO that aren't as exploited. For marketing agencies, affiliates and carriers, the options are vast.
"He also stated that Brazilian customers are demanding and value exclusivity. “If you just translated into Portuguese from Portugal, you will not succeed. Brazilians expect customer support, online chat and a site in Brazilian Portuguese.”
He concluded by pointing out that Brazil is a vast market and can yield a lot to those who invest. "I don't think there are many secrets [to succeed in Brazil]. You have to be professional. You need to be content driven. You shouldn't use very long text; you should use more graphics. And you need to engage users on WhatsApp and on Telegram."
Monica Rangel, Gamesoft's COO, highlighted in her speech the evolution of customers in the affiliate market and used as an example the highest trust for online payments.
"Payments were a big thing in Brazil, people were a little afraid to pay online, but I think this is changing now, especially with mobile devices," Rangel explained.
Pedro Lucas, CEO of Apostas Online, was responsible for closing the panel. He said the issue of land-based casinos not being legalized yet and therefore lacking public trust is an important factor for online gambling and affiliate marketing.
“The big problem with land-based casinos is the issue of reliability. You can’t get your money; this is the big problem of land-based casinos in Brazil. I don't recommend it to the players.”
Lucas also pointed out that the timing of sports betting in Brazil is another driver for those who want affiliates through gaming sites. “Everyone is talking about [regulated sports betting]. It's on TV, it's on the radio, it's everywhere, so a lot of publicity is done for you.”
The CEO of Apostas Online concluded his participation emphatically. "It's the perfect time for affiliates to come in and do some damage. The time is now."
In addition to the specific panel on Brazil, there was also a panel on Latin America with the participation of Brazilian Thomas Carvalhaes, Country Manager of LeoVegas, who also stressed the importance of the affiliate market for Brazil.
IGB Affiliate Lisbon is a fair organized by Clarion Gaming that will showcase until tomorrow, October 19, the main innovations for affiliates in the igaming industry. Visitors are getting to know more than 2,500 delegates, 100 affiliate programs, 1,200 attendees, revenue-boosting conference sessions, insights from industry experts and incredible contact groups in Lisbon locations.