This week (Wednesday 30 and Thursday 31), LMG Eventos organizes in the Presidente Intercontinental Hotel, Polanco, in Mexico City, the first Affiliate Summit Latam, an innovative and transcendental opportunity for learning and debate to the possible solutions that can offer the technology to the betting market in Latin America.
The summit is responsible for bringing together leading companies in these innovative tools with experienced speakers who bring all their knowledge and technology to the Latin American market, with academic work and learning sessions.
During the morning, conferences will be held, and after lunch, each of the attendees can participate in the round tables where will be discussed crucial issues for the development of the betting sector. Each of these tables will be led by prominent personalities of the industry, being able to answer and solve the questions that arise.
Samantha Asensi, Regional iGaming Manager of Bet Entertainment Technologies Limited, will be the moderator of the “What is an affiliate” panel on Wednesday 30 at 10:00 am (local time) and will have the participation of Víctor Arias (Global Business Development of Patagonia Entertainment) and Joan Moreno (BetWarrior Performance Marketing Manager). The session will give an overview of the affiliation sector from the beginning to the present day and what is the current profile of a sports and casino betting affiliate.
That same day, the Brazilian businessman Hugo Baungartner, Chief Operating Officer of RCT Gaming, will be speaker of the panel “Omnichannel - How to get online and offline in the gaming industry” at 11.30 am.
The next day, Asensi herself will also moderate the panel “How to develop an affiliation model?” (10:00 am) while Arias will be the speaker of the panel “Conversion Channels” (10.45 am) that will discuss which channels provide greater conversion and will review the different conversion channels; SEO, Social Media, Media Buying, Organic.
WEDNESADY, OCTOBER 30 - DAY 1
10.00-11.00 - WHAT IS AN AFFILIATE?
A journey to the affiliation landscape from the beginning to the present day | What is the current profile of a sports betting affiliate, casino
-Samantha Asensi - Regional iGaming Manager / Bet Entertainment Technologies Limited (Moderator)
-Víctor Arias - Global Business Development / Patagonia Entertainment
-Joan Moreno - Performance Marketing Manager / BetWarrior
11:00 - 11:25 - AFFILIATION STRATEGIES
What is the objective and what tools do affiliates use to achieve traffic on their web pages. | How they handle the different verticals and how they differ
-Tommy Adolfsson Saarela - Affiliate Manager / Play'n GO
11:30 - 12:30 – OMNI-CHANNEL
How to get Online and Offline together in the gaming industry
-Cristian Acuña - Head of Sales LATAM / Play'n GO
-Hugo Baungartner - Chief Operating Officer / RCT Gaming
12:30 - 13:30 - RESPONSIBLE GAMING
Regulation, how it affects the affiliation model. | How affiliates act on the basis of regulation and how they become more socially responsible
-Miguel Ochoa - President / AIEJA
-Cynthia Fragoso - Social Responsibility and Responsible / Gaming Consultant
-Alfredo Lazcano - Partner / Lazcano Sámano
15:00 - 17:00 – WORKING ROUND TABLES
Each of the tables will present a different theme so that attendees can exchange information and knowledge with the industry's leading executives.
THURSDAY, OCTOBER 31 - DAY 2
10:00 - 10:45 - HOW IS AN AFFILIATION MODEL DEVELOPED?
We will understand what the agreements between affiliates and operators are, what the proposed commission models are based on and how to handle them.
-Samantha Asensi - Regional iGaming Manager / Bet Entertainment Technologies Limited (Moderator)
-Gustavo Sanchez - Co-Founder and Commercial Director / Mercado Apuesta.com
-Andres Gomez Chavez - Managing Partner / Kwanko
10:45 - 11:30 - CONVERSION CHANNELS
Which channels provide the most conversion | Review of the different conversion channels; SEO, Social Media, Media Buying, Organic
-Víctor Arias - Global Business Development / Patagonia Entertainment
-Ana Margarita Rincón Martínez - Affiliate Manager / Logrand
-Jessica Díaz Reyes - Affiliate Marketing / Ganabet
-Anita Farias - Marketing Analyst & Affiliate Manager / BigBola
11:30 - 12:15 - MEDIA & ADVERTISING
-Gustavo Sanchez - Co-Founder and Commercial Director / Mercado Apuesta.com
-Sebastian Cortez - Tipster / Mercado de Apuestas
-Alvaro Morales - Sports Commentator / ESPN
-Juan Pablo Farill - Sports Journalist and Statesman
12:15 - 13:00 - PAYMENT METHODS
In this panel we will review the most popular payment methods in the different regions with special focus on Mexico | How to create attractive offers for the user
-Andrea Avedillo Builla - Head of Legal / Lazcano Sámano
-Jacobo Guerrero Palma - Commercial Manager / Todito Pago
-Diego Steinberg - VP of Global Distribution / Astropay
2:30 pm - 4:30 pm - WORKING ROUND TABLES
Each of the tables will present a different theme so that you can exchange information and knowledge with the industry's leading executives.
14:30 - 16:30 - MESAS REDONDAS DE TRABAJO
Each of the tables will present a different theme so that attendees can exchange information and knowledge with the industry's leading executives.
Source: GMB
