SÁB 20 DE ABRIL DE 2024 - 09:28hs.
Deal goes through December 2020

Sao Paulo to debut sponsorship of bookmaker Betsul in shorts uniform against Fortaleza

São Paulo football club agreed this Thursday (3rd) a new sponsorship agreement with Betsul, sports betting site aimed at the South American market. The company will display its logo on the back bar of the shorts of the professional men's and women's football teams and also the basketball team and will make its debut this Saturday in the match against Fortaleza, in the Pacaembu stadium. The deal was brokered by sports statistics firm Sportradar, and the contract is valid until December 2020.

In less than three months of operation in Brazil, Betsul -whose slogan is “the best sports betting site in South America”- reveals large investments in the country.

Following the launch of the gambling platform in June and the press presentation of four major ambassadors -idols Falcão, Oscar Schmidt, Rodrigo Minotauro and Thaisa Daher-, Betsul once again surprised by gaining prominence on the pages of the fantasy game Cartola FC from media giant Globo, and now adds the sponsorship in one of the biggest and most popular football teams in Brazil.

For the executive director João Fernando Rossi, the partnership reinforces São Paulo's credibility in the market. "Several companies in the segment have consulted with us in recent months, but Betsul was really willing to build a partnership relationship and still has a very strong social concern, as well as an innovation mindset, something that goes with our values. We are very happy that they will be present in women's football and basketball and I am sure it is the beginning of a lasting relationship," he said.

Betsul is a sports betting site designed to cater to the most demanding gamblers and fans in South America, the region with the largest potential audience in this segment. To bet, customers must be over 18, register on the site and buy a minimum amount of credits. Then just select the favorite sport to bet on and the kind of bet. A differential of the company is that part of the amount invested goes to social causes focused on health and sports.

Excited by the beginning of the partnership, the company designs a series of activations and special actions to get closer to São Paulo fans. "The partnership with São Paulo consecrates the arrival of Betsul in the Brazilian market. We know the size, respect and history of the team in the country and we believe that together we will build a beautiful history to innovate the sports betting market," said Betsul’s CEO, Fernando Rivas.

Betsul offers a simple, intuitive and safe interface for the player to enjoy at ease. It has access to major world championships such as football, futsal, volleyball, basketball, tennis, MMA, rugby, and others.

Source: GMB