During the event it will also be presented the results of the survey Sports Machine with about 900 people with an overview of women's football in the country. Fans talked about their feelings about the sport, their relationship with brands and the media, and how they see companies acting in the sport.
With a new format, the forum will be divided in four thematic axes, bringing to the debate industry professionals and topics that have challenged sports executives, agencies and sponsoring companies in recent years.
The full program and the participants as speakers will be unveiled in the coming days, but the four main lines of discussion will be: public perception of women's football, the entry of gambling companies, the professionalization of eSports and consumer engagement through sport.
"Amid so many challenges that the industry has faced, we listed four priorities for 2020. These are topics that have guided discussions for industry managers as well as the sponsorship market. We'll bring in the top leaders in each segment and help qualify people to achieve their business goals. The idea is to have a full day of relationship and concept recycling," said Erich Beting, CEO of Sports Machine.
Registration for the 2nd Sport Machine Forum is now open. The cost is R$ 490 (US$ 125) and entitles the whole day of programming and catering service.
Source: GMB
