"It is a pleasure to return to this stadium. São Paulo was a great milestone in my career. I have a great affection for the team, as well as the team for me. And with this partnership between São Paulo and Betsul, a partner company that I respect a lot, I will certainly come back more often," said Falcão.
Falcão made his first appearance on the tricolor pitch after 14 years since his brief season playing for the club. During the break of the São Paulo - Atlético Mineiro match of the Brazilian Championship’ Serie A, Falcão distributed balls and autographed t-shirts to the public. The athlete also received fans in Betsul’s VIP box for photos and autographs.
Since the sponsorship deal with São Paulo, Betsul has been promoting a number of fan experiences through weekly ticket draws to attend games in the best sectors of the stadium - Betsul box and ground stands - as well as brand activation actions. Last Sunday (27), the São Paulo fans present at the stadium won the "Betmoney" bonus of R$ 10 to start their predictions on the largest betting site in South America.
With leading ambassadors such as athletes Falcão (futsal), Oscar Schmidt (basketball), Rodrigo Minotauro (MMA) and Thaísa Daher (volleyball), Betsul also represents the Brazilian arm of Gambling for Change, an organization that aims to revolutionize the gambling market of sports betting around the world.
Called ‘Jogo do Bem’ (Good Game) in Brazil, the initiative allocates a percentage of the amount raised with bets on the site for a cause or social institution. This does not imply any additional cost to the gambler, as Betsul is who splits a portion of its profit to good causes.
Source: GMB
