VIE 19 DE ABRIL DE 2024 - 21:32hs.
Marketing move

Ibrahimovic travels to Spain for Bethard bookmaker ad campaign

The return of the Swedish MLS LA Galaxy star to Spain would not be to change club, but for an advertising campaign for bookmaker Bethard, for whom he is a brand ambassador since 2018. Other sportsmen, with UFC fighters David Teymur and MMA Ericsson Samuel also represent the betting firm, that will begin operating in Spain soon.

Ibrahimovic has sparked a media frenzy by announcing that he will return to Spain, leading to speculation his next club could be in La Liga.

The legendary Swedish striker is pondering his next move after LA Galaxy’s season ended in defeat in the MLS Cup play-offs to rivals LAFC, as his contract expires in December.

With the 38-year-old widely expected to return to Europe, where he last played for Manchester United, Serie A club Napoli have made no secrets of their interest in signing him.

However, Ibrahimovic hinted at a different direction with a cryptic video posted on Instagram on Tuesday.

“Hola España. Guess what? I’m coming back,” he said, fuelling speculation that he was headed back to Spain.

However, Spanish outlet AS claim that the video was not related to his next club, but was a publicity stunt for Bethard, for whom he is a brand ambassador since 2018. The betting company will begin operating in Spain soon.

His previous spell in La Liga was not a success, as despite a positive goalscoring record, a fractured relationship with manager Pep Guardiola overshadowed his time at Barcelona.

Source: GMB