The initiative, which is being undertaken in partnership with GG.Bet. will comprise an 800sqm state-of-the-art Esports Arena featuring a custom built stage, an educational auditorium, commentator ICE box, partner data.bet lounge, a themed bar and a betting hatch allowing players to ‘bet’ ICE and GG.Bet dollars in order to simulate esports wagering.
Described by Clarion’s recently appointed Head of eSports, William Harding, as representing a ‘global industry first’, ICE London’s Esports Arena will provide visitors with the practical tool kit and strategic insights to take full commercial advantage of what is one of the industry’s fastest growing wagering sectors. The live tournament, which will be streamed to esports fans worldwide, is only open to over 18-year-old, b2b delegates.
“Clarion Gaming’s mandate is to provide platforms to inform the entire industry and I believe the addition of the Esports Arena fits into that model perfectly. ICE London has a phenomenal reputation and is at the forefront of innovation not just across gaming but in the entire events industry and this new feature will truly allow visitors to ‘Dive into the future,’” explained Harding.
“We want to give an authentic eSports experience in ways which have never been seen before. We will have eight of the best Counter Strike teams in the world competing, playing real time games which will be streamed to real fans around the world, all of which will be live on the ICE London showfloor. For land-based operators interested in how to produce a tournament, we will be effectively building an authentic eSport show live in front of them,” Harding concluded.
Source: GMB
