Regarding the decision of launching a new site specific for the Brazilian market, Gabino Olivera commented: “I would say that Vivagol wasn’t launched solely for the Brazilian market, but rather that Brazil was our main inspiration for this project. Bet Entertainment Technologies has strong Portuguese roots, and after three years of leadership in the betting market of Portugal, it was a natural step to try to leverage the cultural affinities and enter the market.”
“We wanted to create a sports betting site tailored for Brazil, not only translating the website, but melding together the experience of a European mature market leader with Brazilian talent, to offer a true native betting experience which manifests on the website with specific Brazilian features, and consistently across all other channels we use like, Facebook, Instagram and direct communication,” he added.
Alberto Alfieri also comments about the initial work of the company to launch the site. “We planned a phased launch, with go-live on 30 September, allowing us to work with real players while fixing and finalizing certain things, such as the integration of NetRefer, local payment methods like Pay4Fun and the implementation of a Brazilian phone number for Customer Support. We want to be perfect for our customers.”
The promotion of Vivagol is also a key point. And Oliveira give some details of the company’s strategy: “At the moment we are not planning to do traditional team sponsorships as we feel that we want to penetrate the market further before considering this option. We are ‘betting’ more on engaging content in digital channels and focusing on customer experience. We will soon start with affiliates and other channels too.”
Giving a safe gambling environment for players is also something that Bet.pt’ executives take very serious. “Responsible Gambling is a core topic for us. We believe that apart from having a legal obligation to take care of this aspect, we also have a moral obligation towards players who struggle to maintain gambling as an entertainment activity. We maintain and improve the highest standards when it comes to responsible gambling, for vivagol.com and bet.pt as well, we go beyond what’s required by regulations,” said Alfieri.
The company has big plans for Vivagol in Brazil, but also for the rest of the LatAm market. “The main objective is to establish Vivagol among the top brands in Brazil really soon. But we are already planning expansion into other Latin American markets. Markets such as Colombia and Mexico are definitely in our pipeline. Vivagol will soon be The brand for Latinx players,” assured Alfieri.
Regarding the current situation of the maket regulation, Oliveira said that they “participated in both public consultations to offer our point of view as a European operator, providing insights on the markets and their current situations. We do believe that the draft could have been more specific in terms of taxation and implications between gaming tax and corporate taxes. But I am sure that this will all be clarified soon enough.”
“Brazil represents a big opportunity. Many operators have been active for quite some time in the market while we are approaching it only now, in view of the upcoming regulation. We do prefer to work in regulated frameworks, because we believe it is better for the business and for the customers,” Alfieri concluded.
Source: SBC Americas
