As a pioneer in combining data and video, Sportradar has created a white paper that examines gamification, interaction and personalisation across the video landscape, as well as how the inclusion of betting content and advanced insights can grow engagement with modern audiences and keep them on platforms longer.
The white paper features comment and analysis from Sportradar clients including Borussia Dortmund, Onefootball and the European Volleyball Confederation, offering key takeaway points such as the following:
Felix Blank, Director of Digital Platforms at Sportradar, said: “Following the positive feedback we received around our first white paper – “The Monetisation of OTT and Data” – we are pleased to be able to continue sharing both our and our clients’ knowledge with rights holders and content owners.”
“In a splintered and competitive media landscape, publishers need to ensure their video strategy is as engaging and user-focused as it can be. By using data not only to keep viewers engaged but also to properly monetise the overall strategy, rights holders can fully leverage their digital ecosystem,” Blank added.
Source: GMB