Playtech has entered into a long-term structured agreement with Aquila Global Group SAS, operator of the Colombian gaming and betting brand Wplay.
Playtech will migrate all of Wplay’s retail and online activity to its IMS player management platform. Playtech will also exclusively power all software across Wplay’s regulated verticals, including its sports and casino offering with the addition of third-party games through the Playtech open platform.
Meanwhile, Playtech will provide CRM and marketing expertise and personnel to Wplay, as well as make structured investments to deliver platform technology, software and marketing expertise. This arrangement will see Playtech receive a share of profits and revenue share, in line with its regular business model.
“As outlined at the interim results, our pipeline of new licensees is strong across all segments of our core B2B offering,” Playtech’s CEO, Mor Weizer, said.
“This agreement demonstrates the execution of our strategy to continue to deliver structured agreements with the leading brands in the most attractive markets globally. Latin America remains a key market for us and with this long-term partnership with Wplay we have added another important strategic partner in the region,” Weizer added.
Wplay was the first brand to secure a licence to operate in Colombia's regulated igaming market in June 2017.
Wplay president Julio César Tamayo added: "In addition to strengthening Wplay's leadership in Colombia this agreement will deliver the technology and expertise required to take the market in Colombia to the next level.”
“Playtech has the track record and necessary scale to deliver industry leading software, marketing and responsible gambling tools to the number one brand in Colombia,” Tamayo added.
Source: GMB / iGaming Business
