JUE 2 DE MAYO DE 2024 - 10:56hs.
Justin Le Brocque, Head of Marketing

“Sportsbet.io is very happy and honored to have already entered Flamengo’s glory pages”

With the victory over River Plate in Lima, Flamengo won the Libertadores Cup again after 38 years and yesterday also the 2019 Brasileiro championship. Bookmaker Sportsbet.io has since been one of the main sponsors and Justin Le Brocque, Head of Marketing, chose Games Magazine Brasil to congratulate the club and celebrate the great success of the partnership. “I have to thank the club and the fans who have been playing with us all this semester,” he said.

“Sportsbet.io is very happy and honored to have already entered Flamengo’s glory pages”

“I officially congratulate the club for achieving this historic conquest, and Sportsbet.io is very happy and honored to have already entered the institution's glory pages. For us, this is a huge honor.” Those were the first words that Le Brocque expressed to Games Magazine Brasil after the dramatic victory of the red-black team that guaranteed the two-time championship of the biggest continental tournament for Rio de Janeiro’s club and for the title 2019 Brazilian Champion succeeded yesterday with no need to play the match.

The company has been a red-black partner since July of this year, when it signed a contract to sponsor only digital media. Then, it was agreed to expand this partnership so that there is exposure of the brand on the shoulder bladder of the football team with much higher values than the previous, and on last 12th the Deliberative Council of Flamengo voted a new sponsorship agreement with the Sportsbet.io until 2021.

“Flamengo is one of the biggest names in Brazilian football and a forward-looking, global club. Winning the Libertadores Cup again after 38 years, and also the 2019 Brasileiro championship, is a testimony of the club’s professionalism both on and off the field", said the company's Head of Marketing.

The agreement between Sportsbet.io and Flamengo, agreed for two years, provides for the payment of R$ 7 million (US$ 1.65m) to the ‘Rubro-Negro’ team per season. The amount will be paid in four installments by the sports betting company, as follows: In 2020, there will be a variable of US$ 360k if Sportsbet.io reaches a total of 25,000 entries redirected by the club. In turn, in 2021, the amount increases to US$ 480k under the same conditions of the previous year.

Last week, the brand took advantage of Libertadores' decision to convince Flamengo’s fan to bet within its platform. The company has announced that it would pay 11 times the amount invested on the red-black team victory over Argentina’s River Plate. In numbers, if a gambler bet R$ 10 (US$ 2.4) on a guess and hits, he would pocket R$ 110 (US$ 26.2). After Flamengo’s victory, Sportsbet.io started paying the promised prizes.

"Sportsbet.io is certainly looking forward to expanding the relationship with Flamengo in the years to come. We are committed to delivering fun, fast and fair action to players around the world, and Flamengo’s history, ethos and commitment to the beautiful game will help us achieve precisely that", Le Brocque said of the success of the marketing action.

“Brazilian football fans are among the most passionate in the world, and that makes this partnership another important milestone for us, both in Brazil and beyond”, concludes the company's Head of Marketing.

Source: Exclusive Games Magazine Brasil

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