“NBA games are among the most captivating, dramatic and widely-consumed sports entertainment products globally, and the advocacy of the league around legal sports betting further demonstrates its consistent foresight to innovate for the betterment of the fan experience,” said Ezra Kucharz, chief business officer at DraftKings.
“The correlation between sports betting and fan engagement is proven, and we look forward to the opportunities that being an Authorized Gaming Operator of the NBA will unlock for consumers,” Kucharz added.
“We are excited to team with DraftKings, who has established itself as one of the leaders in the sports betting landscape in the U.S. and has a passionate NBA following,” said Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA. “Our partnership will provide our fans with an authentic and enhanced gaming experience and help us further protect the integrity of our games.”
During the partnership, the NBA and DraftKings will work together on best-in-class practices to protect the integrity of NBA games.
All DraftKings Sportsbook offerings, including the NBA, are available on the mobile app that is downloadable for both iOS and Android.
With this deal, DraftKings joins a half-dozen others, including MGM and longtime daily fantasy sports rival FanDuel, with deals that allow them the rights to official betting data and NBA logos.
Source: GMB
