GMB - How was BetWarrior born and since when does it operate in the market?
José del Pino - BetWarrior was born as an idea in 2018, although it arises from a problem that those of us who worked in the development of the online gaming industry in the region had been observing for some years that is related with the large international operators and their low capacity to adapt to new technological tools and the demands of local players.
Finally, in mid-2018, the idea came true and together with Morten Tonessen we decided to get down to work and develop a unique product in terms of its technology and its ability to adapt to the tastes and preferences of our market.
What does the Brazilian market represent for BetWarrior and with what differential do you aim to conquer it?
Brazil is a very important market for the online gaming industry in general, and in recent years it has become a reference in the region. There are many expectations placed on the development potential of this market in the next 2/3 years; not only because of its volume, but also at a cultural level, since entertainment, sports in general and especially football are part of the Brazilian culture, making it a potential world leader in sports betting.
At BetWarrior we seek to offer a unique gaming experience, which contemplates the player as the axis and with the right balance between fun, adrenaline and challenge, in a safe and healthy environment, under the most demanding quality and responsibility standards in the world.
As you know, Brazil is in a process of regulation after the approval of the law. What expectation does the information presented by SECAP generate? Have you participated in any of the public consultations or spoken with Ministry staff?
I believe that any operator with real intentions to operate in Brazil has the responsibility to accompany this process, offering information, experience and ideas. After working for more than 15 years in the industry and having gone through this type of process in other countries, we believe that Brazil has the opportunity to do it very well and without a doubt the permanent dialogue with the different actors is the right way. We have always been close, we have participated in the consultations and we will continue to collaborate with whatever is necessary so that the regulation is implemented in the best way for everyone.
As experts in the Latin American market, how do you see the profile of the Brazilian bettor? What products do you think are most accepted by them?
The online gaming has grown a lot in the region in recent years and Brazil was undoubtedly one of the protagonists of that process. The reality is that the profiles are very varied, but in general, the Brazilian player is very passionate and likes to externalize his competitiveness; but at the same time he has learned to channel that energy in a positive way and today you can find absolutely professional Brazilian players and competing in the most important events in the world.
Poker and sports betting are the most relevant products for Brazilians, although bingo is also important because of its history in the market.
One of BetWarrior's first brand activations in Brazil has been sponsorship agreements with Clube do Remo and Paysandu Sport Club. What did you see in those clubs to support them?
Remo and Paysandú are two very important clubs in Brazil and the largest in the state of Pará, we couldn't not support them! In addition, beyond football tastes, we believe that these types of agreements enhance the benefits, both for clubs and for their thousands of fans and collaborate with the development of the industry for regulation.
Do you plan to sponsor more in football clubs, other sports or have famous figures as local ambassadors?
Hopefully one day we can sponsor all clubs in Brazil! We are sure that in the short term, the current conditions and restrictions will improve and without a doubt there will be no lack of opportunities to generate specific campaigns, both with football or other sports clubs and with influencers, local ambassadors, other brands, etc.
You have chosen Kambi as a partner to offer sports betting ... what does Kambi give you differently from other competitors in the market?
Kambi offers a leading global product, with the offer of markets and information that a product like BetWarrior's needs and a first-line service. Without a doubt, it is a strategic ally and a great choice if the objective is to offer a unique product tailored to the Latin American market.
You have also recently incorporated games from MGA and Microgaming portfolio to create a complete experience ... tell us more about BetWarrior’s whole offer to punters
Through the different strategic alliances that we have formed in recent months, today BetWarrior has a super competitive and leading gaming offer in the region. Anyway, for us it is a permanent search, in which we are always incorporating more and better options, to make sure that each player finds their favorite games in BetWarrior, regardless of their preferences.
What are the company’s projects facing the end of the year and for 2020?
We will continue working on the product in order to incorporate innovative features. The goal is to reach the end of the year with a super competitive product and a significant customer base that allows us to face the challenges of the Brazilian market with concrete tools and good information.
BetWarrior has just announced the launch of a revolutionary mobile sports betting product. What can you tell us about this development? What are the features that make it an innovative product?
In recent years, mobile phones have gained enormous relevance within the uses and customs of the players. Therefore, unlike large operators, we have developed a mobile product since its conception and not a simple adaptation of the desktop product. This is a great differential that helps us guarantee a more intuitive, natural and relevant gaming experience for the user.
It is important to highlight that our product is developed by the technological partner Shape in Denmark, who won the award for the best APP in the industry from the prestigious eGaming Review (EGR) group.
Likewise, the rest of the alliances we have with top-level suppliers, the benefits that we will launch in the coming months, the team of people and the different integrations in terms of AI allow us to offer a unique gaming experience.
Source: Exclusive Games Magazine Brasil
