Under the agreement, Kambi will install its range of on-property sports wagering products inside Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in Buffalo, and Seneca Allegany Resort & Casino in Salamanca.
The agreement also provides conditions for Kambi and Bragg to provide SGC with online and mobile sports wagering and casino, should lawmakers decide to regulate the activity in New York State. At present, only on-property betting and gaming is permitted.
Technology will include betting kiosks, a free-to-play sportsbook product, digital signage and Kambi’s ‘Bring Your Own Device’ solution, which allows users to view lines and build bets on mobile, before placing wagers at the gambling property.
Seneca Resorts & Casinos, the SGC division that oversees the three casinos, will begin the roll-out of on-property sportsbooks imminently, with the aim of going live before the end of the year.
Further to the deal, Kambi and Bragg have agreed a commercial arrangement to explore and collaborate on future strategic opportunities, primarily in the US but also the rest of the world.
Kristian Nylén, Kambi Chief Executive Officer, said: “I’m delighted to agree this sports betting agreement with Seneca Gaming Corporation, along with Bragg Gaming, a platform and gaming provider that will enable a fully-managed sportsbook and gaming service. Through its brick and mortar casinos, Seneca Gaming Corporation has developed a reputation for delivering high-quality, entertaining experiences, with customer experience at its core.”
“We believe this reputation will only be enhanced as its patrons begin to familiarise themselves with the exciting sports betting experiences the Kambi Sportsbook offers,” Nylén concluded.
Source: GMB
