It is worth noting that due to Bet 365 being a private company, it can choose what account information is made public. However, one key piece of information it did highlight was an annual increase of 23% in its active customers. Bet365’s betting handle for the year was US$84.5 billion, which represents a year-on-year rise of 23%.
One of the main drivers behind the increased betting revenue was the 2018 FIFA World Cup, which is always a major betting event when it comes around every four years.
Bet365 CEO Denise Coates also credited the period’s progress to the evolution of the operator’s sports offering and gaming products, with investment in the development of in-house games, native apps and the growth of live casino. The company is targeting the burgeoning online gambling market in the United States and many other regulated regions.
Live betting was reponsible for 79% of the company’s revenue. Betting revenue from mobile devices increased by 18%. In the previous year, this metric rose by 29%, which highlights how bettors are continuing to make the transition from desktop to mobile.
Taxes totaled US$140 million for the period. This was more than the US$102.8 million paid in taxes in the previous year.
Source: GMB
